cmc
is a graphic designer and artist crafting brands, editorial stories, and digital experiences that connect people to ideas and to each other.
Bobbi Brown Cosmetics
2023
Window Display / Visual Merchandising Design
Social Media Design
Context: As part of the in-house creative team at Bobbi Brown (Estée Lauder), I helped define and evolve the brand’s visual language across multiple product launches and seasonal campaigns, through digital to physical platforms. I worked on everything from responsive web design, digital paid media, and social content to email marketing, retail window displays, and visual merchandising.
Collaboration was central to the creative process: I partnered closely with art directors, copywriters, and marketing teams to concept and execute visuals that felt elevated, modern, and distinctly Bobbi Brown. Every asset, whether viewed on a phone screen or in a flagship store window, was designed with a strong emphasis on cohesion, brand storytelling, and a polished finish.
Artist Partnership Thumbnail Design for Youtube, Pinterest and Instagram Reels
Email Design