cmc
is a graphic designer and artist crafting brands, editorial stories, and digital experiences that connect people to ideas and to each other.
Gainful2023
Context:
I explored creative directions for Gainful’s visual identity across digital and physical spaces. This included designing social content, print marketing for events, product packaging and shipping tape, visual merchandising for their Target partnership, and an out-of-home ad concept for a bus stop shelter.
Everything was designed to feel cohesive and aligned with Gainful’s clean, personalized approach to wellness, whether it was showing up on a phone screen or a retail shelf.