cmc
is a graphic designer and artist crafting brands, editorial stories, and digital experiences that connect people to ideas and to each other.
Glossier2024
9x16 Instagram Story Ad Design
Context:
At Tinuiti, I worked as a freelance performance designer on Glossier’s paid social media campaigns. I helped develop and execute marketing concepts tailored to Glossier’s visual language and brand voice. Collaborating closely with a team of designers and strategists, I created a wide range of design templates and video/static assets optimized for platforms like Instagram, Facebook, and TikTok.
We launched new creatives weekly, which required quick execution, strong visual consistency, and an understanding of performance metrics to help guide design decisions. This experience sharpened my ability to deliver high-volume, high-impact work within a fast-paced, collaborative environment.
4x5 Video Format Ad Design
Product Photography (scroll up to see a few photos in use)