Bobbi Brown Cosmetics

2023

Window Display / Visual Merchandising Design

Social Media Design

Context:

As part of the in-house creative team at Bobbi Brown (Estée Lauder), I helped define and evolve the brand’s visual language across multiple product launches and seasonal campaigns, through digital to physical platforms. I worked on everything from responsive web design, digital paid media, and social content to email marketing, retail window displays, and visual merchandising.

Collaboration was central to the creative process: I partnered closely with art directors, copywriters, and marketing teams to concept and execute visuals that felt elevated, modern, and distinctly Bobbi Brown. Every asset, whether viewed on a phone screen or in a flagship store window, was designed with a strong emphasis on cohesion, brand storytelling, and a polished finish.

Web Design

Artist Partnership Thumbnail Design for Youtube, Pinterest and Instagram Reels

Email Design

cmc

is a graphic designer and artist crafting brands, editorial stories, and digital experiences that connect people to ideas and to each other.

Design

Photo

Email